The Last Decade of HKCCA

2008      HKCCA jointly established Asia Pacific Contact Centre Association Leaders (APCCAL) with the following associations as   Founding Members:

  • Australian Teleservices Association  (ATA)
  • Contact Center Association of Singapore  (CCAS)
  • Contact Centre Management Association – Australia  (CCMA)
  • China Contact Center & CRM Association  (CNCCA)
  • Hong Kong Call Centre Association  (HKCCA)
  • Indonesia Contact Center Association  (ICCA)
  • Taiwan Contact Center Development Association  (TCCDA)


2009      HKCCA celebrated its 10th anniversary of service to members and contributions to the industry


2010      HKCCA started organizing overseas Contact Centre Benchmarking tour to Malaysia. It was followed by tours to Singapore; South Korea and Indonesia in the subsequent years.


HKCCA developed and implemented a Code of Practice (CoP) on Person-to-Person Telemarking calls to address the public concern on the issue


2011      To strengthen the commitment to tackle the telemarketing calls issue, HKCCA implemented a Person-to-Person Telemarking Code of Practice (CoP) Certification mechanism with an independent body conducting audit to ensure its members adhere to the requirements of the CoP.


The Association was successful in applying the Government SME Development Fund for the Person-to-Person Telemarking Code of Practice Certification Scheme to help the SME Telemarketers to get the certification and provide training for their frontline agents.


HKCCA held the 4th annual Asia Pacific Contact Centre Association Leaders (APCCAL) EXPO in Hong Kong and Guangzhou where over 1,000 delegates from Hong Kong, China and Asia Pacific attended the 3-day event.


2012      The first batch of 13 companies practicing Person-to-Person Telemarketing Code of Practice were successfully certified.


2013      HKCCA signed a Memorandum of Understanding with Incheon City of South Korea to promote and contribute to the development of Global Contact Centre Industry in Incheon and Hong Kong.


2014      HKCCA celebrates the 15th Anniversary in serving the industry. The Association launched an Industry Research in the same year.


2015      HKCCA was appointed as the Secretariat for Asia Pacific Contact Centre Association Leaders (APCCAL).


APCCAL was officially registered in Hong Kong as a legal entity.


HKCCA was awarded the hosting right for the APCCAL EXPO 2016.


2016      HKCCA implemented a Government funded project to support Ethnic Minority in Hong Kong through providing them with contact centre training and on-the-job practice with the ultimate aim to integrate them into the contact centre industry with employment.


HKCCA, as host to the APCCAL EXPO 2016, welcome over 800 local and international delegates to attend the 3-day event which included APCCAL Leaders meeting; Conference & Exhibition; contact centre visits; Korean Night; Cocktail; Awards Presentation and Gala Dinner.


2017      HKCCA together with China Call Center and CRM Association (CNCCA) and Taiwan Contact Center Development Association (TCCTA) established the Greater China Contact Centre Alliance (GCCA) with HKCCA being appointed as its secretariat.